Advertising and marketing of medical devices is a subject I see many clients struggle with. Unlike with medicinal products EU law in the field of advertising and marketing is almost not harmonised. Consequently multi-jurisdictional advertising and marketing campaigns are difficult for companies, as they need to take a lot of different national laws into account, as I and colleagues have described in this article. To provide some clarity for those interested I thought it would be a good idea to organise a seminar / webinar on the subject, please click here for your invitation.
Given the very different enforcement climates in different EU national jurisdictions I have invited Alexander Denoon from the UK and Mathias Klümper from Germany, both partners in life sciences niche firms, to join as speakers. We will bring you up to date on the latest EU law developments in the field, as well as discuss how you can avoid the regular pitfalls with international advertising and marketing for medical devices in the EU. There will be ample opportunity for questions of course.
If you cannot make it in person, you can always consider attending the webinar. Any interested is welcome to attend, whether in person or in the webinar, so feel free to forward the invitation to whomever you think might be interested.